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Mikel Coffee is a fast-paced neighbourhood coffee shop where mornings move quickly and regulars are the lifeblood of the business. For years the team ran a paper punch-card scheme, but lost cards, forgotten stamps and no way to reach customers between visits meant loyalty was leaking out the door one cup at a time.
After switching to Stampit, Mikel Coffee replaced paper with a digital stamp card customers keep on their phone. Within the first month, repeat visits climbed sharply and the counter queue moved faster because rewards were tracked automatically.
The Challenge
Coffee is a habit business — the margin is thin and the winner is whoever the customer thinks of first at 8am. Mikel’s paper cards were easy to lose and impossible to measure. The team had no idea who their most loyal customers were, no way to win back someone who had stopped coming, and no data on which offers actually worked.
- Paper cards frequently lost or left at home
- No customer list and no way to re-engage lapsed regulars
- Zero visibility into repeat-visit rates or peak hours
The Stampit Solution
Mikel launched a simple “collect 9, get the 10th coffee free” digital stamp card. Baristas add a stamp in one tap at checkout, and customers watch their progress build on their phone — a small nudge that quietly encourages one more visit.
Push notifications let the team send a rainy-Monday offer or a “we miss you” reward to customers who hadn’t visited in a while, turning Stampit from a rewards tool into a marketing channel.
The Results
Within the first month the impact was clear:
- +38% increase in repeat visits from enrolled customers
- 100+ customers on the digital card in the first month, with 25+ added every week
- 22% of lapsed regulars reactivated by a single win-back push
“It’s simple, reliable, and perfect for a coffee business like ours,” says founder Eleftherios Kiriakakis. “Our regulars love collecting stamps for their next cup, and we finally understand our own customers.”
